Using a medium still widely read by its demo, the AARP will launch a $5 million national newspaper campaign on January 4 to counter Bush’s proposal to take Social Security private. Further catering to its demo, one of the ads reads “If we feel like gambling, we’ll play the slots.”
Claiming privatization “would weaken Social Security and put benefits for future generations at risk,” the AARP will place ads in USA Today, The New York Times and 50 other newspapers. Austin-based GSD&M created the campaign.
