Comcast’s “Sing-Along” kinda reminds us of Dunkin’ Donuts’ “Moving” — except in this case, the scruffy guy sings about Comcast offerings in a chill dry un-make-fun-of-able monotone.
The spot’s also slathered in retro-style cartoonage.
Not unpleasant. Hard to imagine anybody singing to it, but given a few more variations we can picture people bobbing at the end of this and consecutive spots while mouthing “C-O-M-C-A-S-T.” Time trains even the most resistant. Hey Comcast, you can be the Oscar Mayer of cable.
Work by Goodby, Silverstein & Partners.
