Oh Look! A Twitter Promotion! Wow! So Cool!

  • 1 min read
ant_dec.jpg

Yawn.

Marketing agency I Spy is working with book retailer Waterstone’s to launch their first “Twinterview,” an interview to promote the launch of the TV duo’s Ant & Dec’s new book.

The comedic duo, Geordie, will take-over Waterstone’s Twitter account (@waterstones) for one hour today at 3pm to promote their new autobiography, “Ooh! What a Lovely Pair: Our Story.” Ant & Dec will answer live questions from fans and pre-Tweeted questions to the Twitter hash tag #AntnDec.

The Twitter campaign is supported by a YouTube-hosted video of Ant & Dec answering questions posed by Waterstone’s customers. “What you want to know about Ant & Dec” goes live (click here to view) today.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES
Strange

Dad Uses Hot Daughter to Sell Car on eBay
Industry Events

Internet Week Summarized Infographic-Style
Industry Events

Charlotte Gets Social With SocialFresh
Opinion

Why Advertising Will Never Portray Reality
Cause

iPad Drinkspirated, Games Socialized, Honda Gets Naughty
Celebrity

Streakers Pimp Briefs, Politician Gets Clean, Naomi Campbell Sexes Up

Load more

TRENDING AROUND THE WEB

9 signs someone genuinely enjoys being alone rather than just tolerating it

9 signs someone genuinely enjoys being alone rather than just tolerating it

Hack Spirit
People who build wealth without anyone noticing usually aren’t doing anything dramatic, they’ve just replaced three ordinary decisions with automatic ones: retirement contributions that come out before a paycheck is seen, a savings rate that rises quietly with every raise, and a lifestyle that stays flat while income doesn’t

People who build wealth without anyone noticing usually aren’t doing anything dramatic, they’ve just replaced three ordinary decisions with automatic ones: retirement contributions that come out before a paycheck is seen, a savings rate that rises quietly with every raise, and a lifestyle that stays flat while income doesn’t

Global English Editing
Why happiness at 60 looks nothing like happiness at 30

Why happiness at 60 looks nothing like happiness at 30

Hack Spirit
9 subtle things people say when they’re calm on the surface but in survival mode underneath

9 subtle things people say when they’re calm on the surface but in survival mode underneath

Hack Spirit
A 15-year Cornell study that followed the same people from childhood into adulthood found that growing up poor was linked to more distress, more conflict-prone behavior, and more difficulty regulating stress in relationships — a pattern researchers trace to prolonged childhood stress, not character

A 15-year Cornell study that followed the same people from childhood into adulthood found that growing up poor was linked to more distress, more conflict-prone behavior, and more difficulty regulating stress in relationships — a pattern researchers trace to prolonged childhood stress, not character

Global English Editing
8 phrases that let someone save face when they’re clearly wrong

8 phrases that let someone save face when they’re clearly wrong

Hack Spirit
Load more