With a mid-nineties style, Geocities-like site, Ogilvy Toronto has embarked upon a quirky journey for Kraft Canada HoneyComb Cereal. They’ve created a site called Bee Boy which follows the research of Barbara Sommerville as she explores Jane Goodall-style a boy who has seemingly been raised by bees. Awkward encounters with vibrating cell phones ensue.
We’re inclined to say the use of decades-plus old design tries a bit too hard. Beside, it’s been done many times before. It’s not like Ogilvy is hiding the fact they’re behind the project but with the available publishing tools at people’s disposal today, it’s near impossible to create a site like this unless you know raw HTML. Doing to just screams, “This was done by an an agency trying to make it look like it wasn’t!” Perhaps creating a faux blog would have been a more timely approach. Having said that, the videos on the site are amusing enough and worth a look.
