A new study from Havas’ Arnold Worldwide Partners, Boston has found consumers still prefer brick and mortar shopping over online shopping. According to the study, Americans still prefer human contact. Among the findings, 63 percent prefer to shop a physical store for a gift, 79 percent for clothing and 66 percent for pharmaceuticals. Conversely, for categories such as booking a cruise and banking, the study found consumers don’t want human contact and would rather do these things electronically.
