Obama Win Repositions ‘Fearful America’ as ‘Young, Optimistic Country’

obama wants YOU.jpg

“And the people of Iowa heard him, and chose to roll the dice,” wrote Arianna Huffington last night, in a tone slightly reminiscent of the Old Testament.

Having dived headfirst into the choppy seas of political advertising (with help from Silverstein) in November, Huffington triumphantly positions Barack Obama’s Iowa win as reason one and all should celebrate.

Calling the Bush/Cheney approach a “Be Very Afraid” marketing strategy, the score for Team Obama rewrites us as “a young country, an optimistic country, a forward-looking country, a country not afraid to take risks or to dream big,” she gushes.

Maybe those stocking stuffers did the job after all.

If optimism’s coursing fresh through your veins, maybe it’s time to join the Obamarama.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

Long practice appears to reshape attention from the inside out

Long practice appears to reshape attention from the inside out

Hack Spirit

Mindfulness begins long before peace: it begins with learning to stay

Mindfulness begins long before peace: it begins with learning to stay

Hack Spirit

The fire at a Zen monastery is a reminder that Buddhist teachings are meant to be lived, not admired

The fire at a Zen monastery is a reminder that Buddhist teachings are meant to be lived, not admired

Hack Spirit

Oxford’s expanding mindfulness research reflects a deeper shift in how inner life is being understood

Oxford’s expanding mindfulness research reflects a deeper shift in how inner life is being understood

Hack Spirit

In a distracted age, learning to notice may be a form of self-protection

In a distracted age, learning to notice may be a form of self-protection

Hack Spirit

As social media’s emotional cost becomes harder to ignore, a quieter inner life is starting to look radical

As social media’s emotional cost becomes harder to ignore, a quieter inner life is starting to look radical

Hack Spirit