Anyone who’s ever been to the hospital, a doctor’s office or any other location where nurses are present are fully aware of the fact most nurses do not fit the sexy stereotype often attributed to them. In fact, most nurses are just as pedestrian as the rest of us. Which is why a recent bus back campaign has English nurses in a snit.
A bus company is pimping its Royal Hospital route using the headline, “Ooooh matron!” accompanied by an image of a woman wearing a nurses outfit easily classified as less utilitarian. Nurses aren’t taking kindly to the campaign but the Diamond Bus company is refusing to removed the posters from its vehicles calling the campaign “bright and positive.”
A Diamond Buss spokesman said, “On several of our color-coded routes we used humorous characters as adverts on the back of the bus to promote that particular service. In the case of the service 37 as it served the Royal Hospital we decided to use an image of a nurse. The advert is simply to provide a message that we provide a transport service into the hospital, a place which has its own parking issues and put a smile on people’s faces.”
Sixty three percent of polled Worcester News readers find the campaign to be “harmless fun.” What do you think?
