Nudity Doesn’t Always Equal Sexy in Advertising

triton_air_dryer.jpg

Wow. Could this potentially sexy ad be any less sexy and more pedestrian that it is? To promote its full body blow dryer, Triton created a video featuring a nude model in her bathroom taking a shower and then drying off. While all this imagery is happening (nude and possibly NSFW), an announcer drones on about how the product saves on towel usage, doesn’t spread germs, makes for less laundry, reduces harmful humidity, warms you on a cold winter morning and makes drying the kids and pets fun.

Hmm, apparently every ad doesn’t have to be innuendo-laden and over the top objectifying of women to actually convey a commercial message. Who knew?

Picture of Steve Hall

Steve Hall

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