Now You Don’t Have to Wonder What Your Mirror Thinks

interactive-mirrors-marketing.jpg

I can’t help thinking Snow White’s childhood would have been less tragic if her evil stepmother was fed marketing propaganda, and not beauty validation, from her enchanted mirror:

“Mirror mirror, who’s the fairest?”

“You’re very close! Here’s a projection of what La Mer can do about those unsightly crow’s feet.”

If, like other emotionally unavailable moms, she spent all her free time working on herself, she would probably never have gotten hip to the “fact” Snow White was — le gasp! — prettier than she was.

I’m thinking these thoughts because Alpay Kasal and Interference Inc. created something called the Interactive Mirror, which lets people “draw” across reflective surfaces or interact with stuff that’s already there (like ads!).

See a demo. I like it when the girl runs her finger down the mirror and flowers bloom along the trail. Oh, and the part where the guy customizes a shirt. The photo-viewing feature is cool too.

This is pretty nifty all around, actually. I can imagine it seeing it in “ambiance” stores like Virgin.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

Psychology says the reason some people become quieter as their relationship progresses isn’t maturity or comfort — it’s that they’ve run thousands of tiny experiments and learned which parts of themselves are allowed and which aren’t

Psychology says the reason some people become quieter as their relationship progresses isn’t maturity or comfort — it’s that they’ve run thousands of tiny experiments and learned which parts of themselves are allowed and which aren’t

Global English Editing

Psychology says over-70s who keep teaching themselves new things aren’t defying age — they’re expressing a specific trait that was either built in childhood or quietly lost there, and that almost no amount of motivation or intention can manufacture if it was the latter

Psychology says over-70s who keep teaching themselves new things aren’t defying age — they’re expressing a specific trait that was either built in childhood or quietly lost there, and that almost no amount of motivation or intention can manufacture if it was the latter

Global English Editing

I’m 65 and I’ve run every single morning for four years since retiring — and the honest truth is I’m not running toward health or longevity, I’m running away from the terrifying silence of a house where nobody needs me anymore

I’m 65 and I’ve run every single morning for four years since retiring — and the honest truth is I’m not running toward health or longevity, I’m running away from the terrifying silence of a house where nobody needs me anymore

Global English Editing

I used to think my boomer parents’ silence meant they didn’t understand me — at 38, I’m starting to think it meant they understood more than I gave them credit for

I used to think my boomer parents’ silence meant they didn’t understand me — at 38, I’m starting to think it meant they understood more than I gave them credit for

Global English Editing

The cruelest part of being a grandparent isn’t watching your grandchildren grow up — it’s the specific moment when you realize you’ve gone from being the person they run to when they arrive to being the person they’re told to go say hello to before they can leave

The cruelest part of being a grandparent isn’t watching your grandchildren grow up — it’s the specific moment when you realize you’ve gone from being the person they run to when they arrive to being the person they’re told to go say hello to before they can leave

Global English Editing

I’m 73 and I can still recall every detail of my childhood in the 1950s but I introduced my wife as my daughter at a restaurant last week and the waitress corrected me gently like I was a child and my wife squeezed my hand under the table and I knew we’d entered a new phase where she’s going to spend the rest of our marriage protecting me from my own mind

I’m 73 and I can still recall every detail of my childhood in the 1950s but I introduced my wife as my daughter at a restaurant last week and the waitress corrected me gently like I was a child and my wife squeezed my hand under the table and I knew we’d entered a new phase where she’s going to spend the rest of our marriage protecting me from my own mind

Global English Editing