To prove just how much the Audi Quattro all-wheel drive hugs the road, Lowe Roche put together a stunt during the Toronto Film Festival. Model sized Audi Quattros were outfitted with powerful magnets. The models were then affixed to metal objects around the city where crowds attending the festival tried to pull the cars off. Well, akin to the Quattros road handling abilities, the cars were not easily removed. But once they were removed, a message on the bottom was revealed: Nothing Sticks Like a Quattro.
We like the method used to deliver the message. It was stunt-y but the stunt was directly related to the salient point the agency was trying to make. That doesn’t always happen. This time it did.
