Can someone please explain this ad? No. wait, we get it. Entitled Waiting is Over — for TelecomNZ from Saatchi & Saatchi New Zealand and produced by GoodOil — it’s all about waiting. Waiting for something to happen. Anything. Anything at all! Because nothing actually happens in this ad. It’s just a bunch of dramatic still shots. Which, we suppose is the point. Because all you get with slow internet is…dramatic, frozen, still shots. Kind of like the way images would load back in dial-up days.
So we suppose the approach is apt given that TelecomNZ’s Ultra Broadband aims to make waiting — any kind of waiting — a thing of the past. And that’s a very good thing. Especially for teenaged boys who, unlike teenaged boys of the early nineties, will never ever have to experience the ball busting horror of waiting for that nude picture their Yahoo! Chat buddy just sent to load.
