Euro RSCG has created spiral bound notebooks with pages made of actual napkins because, as we all know, great ideas usually come when we’re not in the office and are away from our computers and scratch pads and having a pad made out of napkin pages would solve that problem, right?
Well, it might if you had the actual notebook with you which you wouldn’t because you left it in the office with all your other stuff which is why all you have to write on is an unbound napkin laying on the bar.
Does anyone’s head hurt as much as ours does trying to follow this logic? Oh, and there’s a website version of this thing too so when yet another brilliant idea explodes from your head while sitting at the bar you can…um…ask the bartender to use his laptop to access the site because you’ve left yours in the office? Ouch! WTF?
OK, OK. As we drill a hole in our head to relive the pressure this anti-logic has created, we realize that, yes, this is just a semi-witty specialty item created to give a head nod to the trusty napkin on which many a creative idea was born.
Damn. Agency.com’s Subway video made more sense that this.
