Not Much Kate Upton in Mercedes Super Bowl Ad

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So that stupid Super Bowl teaser Mercedes did last week featuring Kate Upton? The one in which she takes on the role of “object of desire” to a bunch of guys washing a car while their tongues wag? The one the Parents Television Council stupidly thought was actually too sexy? Yea, that one. Well it had nothing to to with Mercedes’ actual Super Bowl commercial which features a scant six seconds of Upton.

n the actual ad, a man sits in a New Orleans bar looking out at a billboard of the Mercedes CLA. Suddenly, a devilish Willem Dafoe appears and says, “Nice car. Make a deal with me, kid, and you can have the car and everything that goes with it.”

Our boy then imagines life in the fancy, flashy fast lane (complete with Upton and Usher) before returning to reality, noting the affordability of the CLA and turning down Defoe’s deal.

Thoughts? Effective or typical Super Bowl silliness?

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Steve Hall

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