Not 18-49? We Don’t Care About You

Brian Lowry of the LA Times laments the increasingly common practice of advertisers and media outlets targeting only the younger demos following outdated myths that the older generation is brand loyal and therefore useless to an advertiser.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

7 morning habits of people who will probably never be rich or successful, says psychology

7 morning habits of people who will probably never be rich or successful, says psychology

Global English Editing

If you can’t watch anything without subtitles (even though you hear perfectly fine) you probably display these 7 distinct qualities

If you can’t watch anything without subtitles (even though you hear perfectly fine) you probably display these 7 distinct qualities

Global English Editing

7 signs someone is quietly keeping their distance from you, even if they’ll never admit it

7 signs someone is quietly keeping their distance from you, even if they’ll never admit it

Global English Editing

Phrases highly likable people use in everyday conversations according to psychology

Phrases highly likable people use in everyday conversations according to psychology

Global English Editing

If you’re healing from something you can’t explain, these 8 quotes will speak to you

If you’re healing from something you can’t explain, these 8 quotes will speak to you

Global English Editing

8 emotional red flags when your partner is closer to their “work wife” than you think

8 emotional red flags when your partner is closer to their “work wife” than you think

Global English Editing