Bringing two decades of style together and highlighting a few products a long the way, Norstrom, with help from Fatboy Slim, has launched Norstrom Silverscreen a remixed version of the 80’s G0-GO’s video “Our Lips Are Sealed.” Random Culture points out several products are featured in the video and the two decade groups cavort in typical music video style. Other similar video remixes are forthcoming. Visitors can opt to watch a basic version of the video or an enhanced version which requires a download but will automatically play each new video as it becomes available.
Unfortunately and stupidly on Nordtrom’s or it’s agency’s part, the enhanced version only works with, you guessed it, Internet Explorer and not with the IE-killing and fast growing Firefox, the browser of choice for anyone that has a clue. Marketers and technology providers have got to stop sleeping with one bed partner and start playing the field. There’s a lot of untapped Firefox hotties out there willing and waiting for the “enhanced experience.” So, come on marketers and technology providers. Stop being so prejudice in your choice of bed partners.
