For reasons that defy our understanding, there’s always an enthusiastic response to esoteric Eurotrash-style campaigns. The trend leaves a bad taste in our mouths; it’s like paying too much to walk into a club that makes gratuitous use of pink and black with a waxy clientele that just wants to get off on the idea of rubbing shoulders with waxy clientele. We actually did that the other night which is probably why we’re experiencing such a violent knee-jerk reaction to this new Nokia thing.
K2 joins forces with Nokia to bear forth Nokia L’amour, a dark and sparing site that invites you into “a world of beauty” and emotions.
The site reacts to your emotional input. According to Adverblog, love is the one most submitted. Big shocker there. Really, all it needs is a Telepopmusik track to bring it over the top.
Nokia’s campaigns are all over the place lately. We were really digging The Passenger, but the rest have come up underdeveloped and occasionally incoherent.
It could be the whole cultural divide thing. But we doubt it. If you can unlock the subtle humour behind Japanese nut-crunching Doritos, the world is your oyster.
