If you’ve ever played a massive multiplayer online game — or at least watched that one episode of South Park — then you’re well-versed in the frustrations of laggage.
Lag is when you’re in a crucial scenario in the game, but a crappy connection speed leaves your character in a vulnerable position just long enough to compromise you and your team.
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Tapping into this sensitive topic, Time Warner uses a laggage scenario to promote its free power boost service via Roadrunner. That’s kind of cool, plus the visual effects (by Shade, in case you wondered) are interesting, but we probably could have lived without a square-ass narrator telling us not to be a noob.
Work by Uniworld/NY.
