Like a bunch of kids pushing and shoving each other while debating who just won the afternoon bike race, Turner Chief Research Officer Jack Wakshlag is shoving CBS (who, oddly, declared Summer over a couple weeks ago) and the Syndicated Network Television Association around claiming cable the real winner in Summer ratings. Wakshlag made a presentation yesterday showing prime time ratings for the nets, prior to the Olympics, down 6 percent for adults 18-49. He then went on to state NBC Olympic coverage has pushed PUT levels up rather than steal from cable. After that, it gets far too confusing for us to make sense of or even care so it you want more on this, read the MediaPost article for the full scoop.
