MIMC SMITH & SUITA, INC. AND MARKETWISE INNOVATIONS STUDY REVEALS SIGNIFICANT SHIFT TO INTERNET MARKETING
Smith & Suita (www.smithandsuita.com), and Marketing Innovations jointly conducted a nationwide survey about “What Matters Most when Marketing in a Tough Economy” and found that the majority of U.S.-based software marketing executives voted Internet marketing as the big winner in 2002. Seventy percent of the companies interviewed are planning to increase their Internet marketing efforts and only five percent will spend less money in this area in 2002. Online direct mail is also becoming increasingly important, respondents said, pointing to its lower cost, quicker response time and targeting flexibility when compared to print mail.
