Nivea Sends Confusing Message with ‘Stay on the Good Side’

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nivea.jpg

To promote its new electric razor Nivea launches Stay on the Good Side, which is pretty much intended to make the scruffier sex cream at the thought of looking like this man. Note condemned (possibly hung over) guy just behind him. Or maybe it’s whats-his-name from Agency.com?

We find Nivea’s cleanshaven sex object creepy – unearthly, even – and we don’t think it’ll be long before irate men everywhere erect their own version of a Dove Evolution campaign.

And what’s going on with the Clancy ad to the right of the website? Whose ingenious idea was it to use a scruff-friendly sponsorship to pay for a clean faces promotion? We won’t even touch the fact that it’s for a sweepstakes called Splinter Cell. – Contributed by Angela Natividad

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Steve Hall

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