Nissan Latest to Join Advertainment Club

Steve Hall

Dec. 01, 2002
1 min read

On the heels of BMW, Nissan has launched a new “mini-movie” for the rebirth of the Z. Directed by John Bruno (True Lies, The Abyss, Terminator 2), the 6 minute film can be viewed at www.z.com and in a two minute version in movie theaters beginning this week..

Also mentioned in Ad Age via MarketingFix.

Steve Hall

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Psychology says the reason talking to pets is so emotionally satisfying isn’t because they understand language — it’s because they offer consistent nonverbal feedback without ever dismissing, interrupting, or recentering the conversation on themselves

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