Nissan Juke Kills ‘The Dread’

nissan_dred.jpg

While this entire scenario crafted by TBWA Toronto is, by their own admission, one giant urban legend, the story of the tiny turbocharged Nissan Juke going up against The Dred, some sort of giant, treaded, Transformer-style mechanical monster is interesting enough. After all, doesn’t everyone want to know the car they are driving has an origin other than plodding along slowly on an assembly line deep inside some auto maker’s factory? Of course they do. Which is why this commercial is fun.

Picture of Steve Hall

Steve Hall

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