Eschewing the usual approach to marketing games and, perhaps heeding recent research boomers are the new black, Nintendo has introduced and is marketing a game called Brain Age and is positioning it as a means to exercise the mind and keep one sharp. Writing in MarketingProfs, Karl Long says, “Nintendo is essentially turning market perception on its head, positioning the video game as positive ‘mental exercise,’ as opposed to the common perception of it being a pointless, mind-numbing activity.”
