Toronto-based photo retailer retailer Henry’s, along with Toronto police, just concluded an interesting promotion called Pixels for Pistols. Anyone who turned in a firearm they didn’t need or want received a Nikon digital camera in exchange. Rifles or firearms earned a Nikon Coolpix P-60. An assault rifle or pistol earned a Nikon Coolpix S-52. Along with the cameras, each person also received photography lessons.
The program aimed to reduce the number of legitimately owned guns which represent 30 percent of gun-related crimes in Toronto. As of December 4 when the campaign ended, 1,400 guns were collected in exchange for Nikon cameras.
Toronto police Detective Sergeant Chris Boddy said, “We never imagined we’d get the response that we did. A lot of it has to do with the fact that people have unwanted firearms in their homes, and when they hear of the program, they realize now would be a good time to get rid of the firearms.”
Originally slated to end, November 23, the campaign end date, following the high number of guns turned in, was extended to December 1. As part of the program, 20,000 rounds of ammunition were turned in as well.
