Here’s a new “viral” for Nike. In the video, we see a guy on a skateboard traveling down a road at increasing speeds. there’s the ubiquitous close up shot of the shoes before the camera pans out to capture the ubiquitous wipe out which is supposed to make the viral funny. You can laugh if you want to. We didn’t. This stuff is way too predictable. Of course he was going to fall as soon as he got on the board. Some originality, please, people!
