Nike Teams With Graffiti Writer For Lance Armstrong Promotion

lance_futura.jpg

Crashing the swelling corporate graffiti party, Nike has teamed with graffiti writer, Futura, to create a series of symbols and icons that illustrate Lance Armstrong’s personality and challenging life story. The images were then reproduced on Lance’s Tour De France time trial bike. A website ties it all together and promotes Armstrong’s new line called 10/2 which is the date that he was diagnosed with testicular cancer

Big, bad, biker Bucky comments, “With the rising popularity of bicycling and Lance himself, I think it’s really cool that NIKE would hire an underground celeb like Futura to work on a project like this.” And now, the comment section eagerly awaits the wrath of graffiti purists.

UPDATE: Futura offers his own take in the comment section.

Picture of Steve Hall

Steve Hall

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