Nike Rocks VIctorious with Female Athletes

Steve Hall

Mar. 24, 2010
1 min read

For its Nike Women division, Nike gathered together some well known female sports figures and put together mini documentaries for each of them.

With all the bravado of an eighties Rocky flick, the campaign website bellows, “Wining is contagious. You see it. You burn for it. True champions live for it. Never underestimate the power of victory.”

Each of the four short videos highlights the careers of Maria Sharapova, Susanna Kallur, Lianne Sanderson and Serena Williams.

It would appear Maria Sharapova’s come a long way since crotch–gate, skanklicious butt shots and sex pillows.

Of course she’s still being sold as a sex symbol. One step at a time.

Steve Hall

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Nike Rocks VIctorious with Female Athletes

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