Nike Launches Interactive Video for Nike Women

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Nike announced today the release of an interactive music video featuring moves from the Nike Rockstar Workout – Hip Hop™ by celebrity director/choreographer Jamie King and music from Def Jam singer Rihanna. Ad Age Interactive Agency of the Year R/GA worked alongside Nike to create this interactive music video for NikeWomen.com. The video, part of a larger branding campaign to launch the Spring ’06 fitness dance collection, allows users to step behind the scenes and learn the dance moves seen in the video, straight from celebrity director/choreographer Jamie King. Hey, we just like watching Rihanna. The interactive portions are actually quite hilarious if you like watching choreographers “break it down” for you.

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Steve Hall

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