Nike Equates Soccer to Brazilian Booty

In an entrancing footwork and booty-fest, Nike’s Ginga spot, featured on Ad Age’s TV Spots of the Week but out, apparently, since March, promotes an hour-long show about the country and the sport. The trailer which intermixes images of Brazilian rythym with phrases like “Brazilians Move Unlike Anyone Else in the World” was created by Wieden + Kennedy and O2 Films.

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Steve Hall

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