It’s a visceral pleasure to watch a good Nike ad. Few companies can consistently pair graceful victory alongside the carnality of sport (remember the gypsy ad?).
Wieden+Kennedy, Portland put together this piece called The Line for Nike and Dick’s Sporting Goods. We wouldn’t call it the best spot we’ve seen, but it’s got that nightmarish, beast-inside-you, Where the Wild Things Are aspect, which meets expectations if nothing else.
