It’s a visceral pleasure to watch a good Nike ad. Few companies can consistently pair graceful victory alongside the carnality of sport (remember the gypsy ad?).
Anywho, Wieden+Kennedy, Portland put together this piece called The Line for Nike and Dick’s Sporting Goods. We wouldn’t call it the best spot we’ve seen, but it’s got a nightmarish werewolf-under-the-moon aspect, which, while not deeply moving, meets expectations if nothing else.
W+K: what did we say about an ad not being a film?
