Nike shoots for sporty-chic in “Be Transformed,” a fresh campaign for a line of trainers called Nike Zoom Sister One +. (We half-expected lotto numbers after that, but alas there were none.)
Following the “transformational stories” of six female athletes, the AKQA effort incorporates digital, print, mobile and outdoor, with the largest of the latter 110 meters, apparently — a wrap around Beijing International Plaza, slated to appear in early February.
Check out “Punchbag.” Sorta reminds me of Adidas’ Beijing Olympics campaign, except less it’s less melodrama and more Heroes. See other spots at Nike Women.
Energetic stuff, and just dynamic enough — the kinda thing you can stomach seeing on Oxygen and the Sci-Fi Channel on Manga Night. All we can say is, thank heaven the “real women” phase is over.
