Nike Brings Kobe Bryant Back to Ad Campaign

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For the first time in two years, following his arrest for alleged rape, Kobe Bryant will appear in ads for Nike which will appear in Sports Illustrated. “There is no change in Kobe Bryant’s contractual status with Nike. Kobe’s inclusion in promotional material for the Huarache 2K5 footwear product is consistent with such Nike endorsement agreements. Nike agrees with most NBA observers that Kobe ranks among the very best players in the NBA, and his training and preparation are key elements of his game,” said Nike spokesman Rodney Knox.

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Steve Hall

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