Nielsen Triples, Monster Consolidates, NBC Cheats, Slingbox Chats

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– In an effort to more accurately capture true television viewership, Nielsen has announced it will triple the size of its national people meter to 37,000 households and 100,000 people. 100,000 to 300 million? Well that’s better than before.

– Monster.com has consolidated its $155 million North American media buying responsibilities with Mediaedge:cia.

– For Heroes, NBC is taking advantage of a Nielsen loophole which allows the network to add ratings from this Saturday’s repeat of the premiere back into Monday’s premiere. The loophole states re-airings with the exact same content and advertising can be counted together.

– The Slingbox Guy is back and this time he’s doing what TiVo should have done when it first launched: tell people what the product does.

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Steve Hall

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