The IEG Sponsorship Reports estimates the NHL stands to lose $230 million in sponsorship dollars due to the season being officially called off last week.
“Assuming the league resumes play at some point, whether (the NHL) will again appear on those lists depends on whether the fans come back to the game,” said IEG VP Jim Andrews. If they don’t, then the league will have to win the fans back before it can even think of winning sponsors back.” Things are not looking good for the sport or its sponsors these days.
