Of the 1,700 body paint-stained videos dropped off at the NFL’s doorstep, Gino Bona’s idea was chosen for the coveted 30-sec spot on Feb 4’s Super Bowl. The Bills fan claims he tapped into his own “pathetic emotions” to illustrate how bummed fans get when football season ends.
Bona’s also the biz-dev director for up-and-coming marketing firm Garrand. (To be fair, this is his first attempt at a TV spot.) And an Adrants insider would bet his life or at least $5 that his agency troop helped at least a little for the consumer-generated ad contest.
Commercial Director Joe Pytka will assist in turning the tear-strewn “fan” idea into a bonafide ad. Pytka’s done a slew of Super Bowl slots in the past so from beginning to polished end the spot will have been invented by ad people and completed by ad people. After all that begging, way to go consumer-gen, guys.
