OK so Near Field communications technology is a long way off here in America but it’s quite close to reality in Singapore. And virtual credit card company, DBS, hopes to make that reality known to Singaporeans.
To do so, the brand, with help from Tribal DDB Singapore, created an NFC vending machine of sorts that dispensed prizes. Complete with red carpet and velvet ropes, the vending machine became the central focus of a bit of guerrilla marketing,
When a person won a prize, all manner of Hollywood-like shenanigans would occur, screaming fans, paparazzi, security guards and a host who would award the prizes.
