NFC Vending Machine Dispenses VIP Treatment

  • 1 min read
dbs_nfc.png

OK so Near Field communications technology is a long way off here in America but it’s quite close to reality in Singapore. And virtual credit card company, DBS, hopes to make that reality known to Singaporeans.

To do so, the brand, with help from Tribal DDB Singapore, created an NFC vending machine of sorts that dispensed prizes. Complete with red carpet and velvet ropes, the vending machine became the central focus of a bit of guerrilla marketing,

When a person won a prize, all manner of Hollywood-like shenanigans would occur, screaming fans, paparazzi, security guards and a host who would award the prizes.

YouTube video

Picture of Steve Hall

Steve Hall

RECENT ARTICLES
Uncategorized

Lazy people who become highly disciplined often practice these 10 simple habits
Uncategorized

People who light up every room they walk into usually display these 8 subtle behaviors
Uncategorized

10 little things to start doing now to get ahead of everyone else in 5 years
Uncategorized

People who are naturally quiet but highly observant usually display these 8 subtle behaviors
Uncategorized

If a man feels proud to have you in his life, he’ll usually display these 9 behaviors
Strange

Dad Uses Hot Daughter to Sell Car on eBay

Load more

TRENDING AROUND THE WEB

The people who navigate retirement with genuine contentment almost always went through a period that looked like depression from the outside but was actually the necessary dismantling of an identity that had outlived its usefulness

The people who navigate retirement with genuine contentment almost always went through a period that looked like depression from the outside but was actually the necessary dismantling of an identity that had outlived its usefulness

Global English Editing
Every time I look at my dog I feel this wave of sadness I can’t explain to anyone — not grief exactly, but something closer to the awareness that this pure, uncomplicated love has an expiration date I’m not ready for

Every time I look at my dog I feel this wave of sadness I can’t explain to anyone — not grief exactly, but something closer to the awareness that this pure, uncomplicated love has an expiration date I’m not ready for

Global English Editing
I’ve been waking up at 5:30 a.m. for three years straight and the hardest part isn’t the discipline – it’s realizing that the quiet hour before anyone needs me is the only time I actually recognize myself

I’ve been waking up at 5:30 a.m. for three years straight and the hardest part isn’t the discipline – it’s realizing that the quiet hour before anyone needs me is the only time I actually recognize myself

Global English Editing
I grew up in the 1970s when nobody asked how I was feeling and honestly, I think that’s why I can sit with discomfort in a way my own kids never learned — because I was never taught that every uncomfortable moment required immediate intervention

I grew up in the 1970s when nobody asked how I was feeling and honestly, I think that’s why I can sit with discomfort in a way my own kids never learned — because I was never taught that every uncomfortable moment required immediate intervention

Global English Editing
I’m 73 and I watched my grandson have a panic attack over a delayed package — and I realized the gap between how I was raised and how he was raised isn’t just generational, it’s a completely different operating system for handling adversity

I’m 73 and I watched my grandson have a panic attack over a delayed package — and I realized the gap between how I was raised and how he was raised isn’t just generational, it’s a completely different operating system for handling adversity

Global English Editing
I’m 77 and the hardest part of retirement isn’t boredom or loneliness. It’s sitting across from my wife at breakfast and realizing we spent forty years building parallel lives under the same roof and now there’s nothing between us and that fact.

I’m 77 and the hardest part of retirement isn’t boredom or loneliness. It’s sitting across from my wife at breakfast and realizing we spent forty years building parallel lives under the same roof and now there’s nothing between us and that fact.

Global English Editing
Load more