Nextel Launches New Campaign in Midst of Agency Review

Steve Hall

Feb. 10, 2024
1 min read

Nextel is launching a new ad campaign developed by Mullen while at the same time conducting an agency review. Perfect timing?

Ad Week: Nextel Bows National Campaign

Steve Hall

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Psychology says people who are secretly unhappy don’t complain or withdraw — they become hyper-competent at managing everyone else’s comfort while their own inner life quietly empties out

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I’m 73 and Christmas stopped meaning what it used to the year I realized I was the only person at the table who remembered the people whose chairs we’d removed — my parents, my sister, my husband’s brother — and everyone else was celebrating a family they thought was complete while I was sitting inside a version that was already half gone

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My father worked for the same factory for 41 years and when it closed they gave him a clock — and he put it on the mantelpiece and it ticked for the rest of his life like a metronome counting the hours of a man who gave everything to a building that gave him back a device for measuring how much time he had left, and I’ve never been able to look at a retirement gift without hearing that specific cruelty

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Nobody talks about why the people who seem the most emotionally available are often the most quietly exhausted — and what it costs them

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I’m 63 and I woke up last Thursday and realized I couldn’t name a single thing I was looking forward to – not because nothing good was happening but because I’d trained myself to find meaning in being needed and nobody needs me anymore

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