Newspapers Target Younger Readers

As Gen Y uses the Internet more and more in their daily lives, they seem to have lost the need for the good old newspaper. Several newspapers, in an attempt to stave off decline in readership, are launching editions written specifically for the younger reader.

Whether this is successful or not, it makes all the sense in the world for newspapers to try. Interestingly, there is not much talk about creating supporting Internet versions of these endeavors. Sure, go ahead and attempt to keep readers but also go where the readers are: online.

Read more on MediaPost.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

Retirees who stay mentally and physically sharp usually display these 10 daily habits

Retirees who stay mentally and physically sharp usually display these 10 daily habits

Global English Editing

People with a champion mindset usually follow these 8 unbreakable rules

People with a champion mindset usually follow these 8 unbreakable rules

Global English Editing

8 ways to cultivate curiosity and become a better leader

8 ways to cultivate curiosity and become a better leader

Global English Editing

8 behaviors that show your partner is prioritizing someone else—without admitting it

8 behaviors that show your partner is prioritizing someone else—without admitting it

Global English Editing

8 daily habits that seem small but boost happiness significantly

8 daily habits that seem small but boost happiness significantly

Global English Editing

People who become more physically beautiful as they get older usually adopt these 10 tiny habits

People who become more physically beautiful as they get older usually adopt these 10 tiny habits

Global English Editing