Newspaper Says Nothing’s Harder Than the Truth

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bild_hard.jpg

Well, yes, the truth is sometimes hard to take but a good newspaper is always up to the task. To make sure everyone knows this, German newspaper Bild, during the Art Director’s Club awards show in Berlin, placed properly angled mirrors above men’s toilets which read, “Nothing’s harder than the truth.” Now, there you have it. This might be the first time a newspaper has tied its hard hitting news approach to an actual hard on. German ad agency Jung von Matt Hamburg came up with the idea. See more here at Adverblog.

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Steve Hall

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