While AdJab doesn’t like it and we did it years ago for many clients, the magazine cover wrap is in the news again this week. Unisys, with help from StrawberryFrog and Omnicom’s PHD, has created 20 custom Fortune magazine covers, each personally designed for execs at organizations sucj as DHL, Citogrpup, Subaru and Northwest. The cover wraps include a personalized letter and a web address that direct s the executive to a site where he/she can find fake videos that highlight them in the news – perfect for playing into most exec’s ego-infested brains. Hmm. Targeted advertising. What a concept!
