While it’s certainly not the end of rampant objectification of women to move product, recently there’s been a spate of male hunk-focused ads and Deutsch is the latest to join the trend with “Josh Button,” part of Dr. Pepper’s “One of a Kind” campaign.
In the ad, we see male model Josh Button discuss just how hot he is compared to all the other men on the planet. If it’s to somehow make up for all those years Mad Men portrayed women as sex objects in advertising, it’s really not accomplishing anything. Button, and most men, openly love being ogled. Though being occasionally ogled is quite a bit different than being culturally transformed after hundreds of years of objectification.
