GoDaddy, which promised it would cease airing sleazy ads replete with scantily clad women and heavy sexual innuendo, has lived up to that promise with its Bodybuilder ad, one of two ads it will air during Super Bowl XLVIII February 2nd.
Well, they’ve mostly lived up to the promise. There are no scantily clad women in this ad but there’s a hell of a lot of scantily clad male muscle-heads showing off their pecs as they race towards the spray tan store owned and operated by the aforementioned fully clothed woman.
Ever since the brand unleashed (literally) an avalanche of sexual innuendo with Candice Michelle having a wardrobe malfunction in a court room, the brand had always pandered to the lowest common denominator. Now that Bob Parsons is gone things, it seems, have shifted directions.
Wearing a muscular body, suit, Danica Patrick makes an appearance in the commercial as well. It’s her 13th Super Bow ad, more than any other celebrity.
