Hey, it’s only the nation’s flag, right? Nothing sacred about that. No problem at all stooping to semi-witty brand partnerships to pimp your country to the world as the happiest nation in the world according to the United Nations. Well, that’s exactly what Demark did with help from McCann Copenhagen.
Together with Coke, the brand created flags to fuel the Danish tradition of welcoming people to the country with boisterous flag waving. The flags were dispense from a Coke machine-looking installation placed in airports so that Danes could grabd a flag and so their thing when travelers arrived.
Seemingly the stunt worked if you consider positive ROI giving away 2,400 flags in one day.
