So it’s Advertising Week this week and what’s the most important thing about the week? Icons and slogans, of course. Today at 6PM in Times Square, this year’s Walk of Fame Inductees will be announced. In the past, the Geico Caveman, Juan Valdez, the Pillsbury Dough Boy, the Geico Gecko and Tony the Tiger have been Walk of Fame Winners.
In terms of past slogan winners, M&M’s’ “Melts in Your Hands, Not in Your Mouth”, Verizons’ “Can You Hear Me Now”, FedEx’s “When it Absolutely Positively Has to be There Overnight” and Wendy’s “Where’s the Beef” have been named.
So if you care about the really important stuff in advertising like this stuff, stay glued to Times Square for the news today. And if, like the rest of us, you could care less who wins this folly, just take a walk around Manhattan. There’s bound to be a self-centric, ego-fueled ad industry party somewhere on the island.
