New Zealand’s 42 Below Vodka Leverages PETA in New Ad Campaign

If you’re sick of hearing from PETA about how cruel food producers are to animals, there’s a cheeky new commercial from New Zealand’s 42 BELOW vodka which promises the company has never harpooned whales, bludgeoned baby seals with bats, hunted Pandas, cut horns off rhinos, shot elephants with grenades or eaten brains out of a monkey. So, for balance, drink lots of 42 BELOW vodka when you cut into that juicy filet that came from a bull who was hung by one leg and gutted while still alive.

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Steve Hall

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