New Zealand Air Introduces New Way to Fly

Steve Hall

Oct. 12, 2010
1 min read

Digital agency Albion has created a new campaign to tout Air New Zealand’s new interiors, seating set up and inflight meals. The campaign carries the tagline, “Forget everything you know about flying.”

The campaign includes print but also some interesting page takeover units you can view here, here and here.

We’re guessing the new seating and service arrangement isn’t going to be cheap.

Steve Hall

TRENDING AROUND THE WEB

Psychology says the reason some people become quieter as their relationship progresses isn’t maturity or comfort — it’s that they’ve run thousands of tiny experiments and learned which parts of themselves are allowed and which aren’t

Global English Editing

Psychology says over-70s who keep teaching themselves new things aren’t defying age — they’re expressing a specific trait that was either built in childhood or quietly lost there, and that almost no amount of motivation or intention can manufacture if it was the latter

Global English Editing

I’m 65 and I’ve run every single morning for four years since retiring — and the honest truth is I’m not running toward health or longevity, I’m running away from the terrifying silence of a house where nobody needs me anymore

Global English Editing

I used to think my boomer parents’ silence meant they didn’t understand me — at 38, I’m starting to think it meant they understood more than I gave them credit for

Global English Editing

The cruelest part of being a grandparent isn’t watching your grandchildren grow up — it’s the specific moment when you realize you’ve gone from being the person they run to when they arrive to being the person they’re told to go say hello to before they can leave

Global English Editing

I’m 73 and I can still recall every detail of my childhood in the 1950s but I introduced my wife as my daughter at a restaurant last week and the waitress corrected me gently like I was a child and my wife squeezed my hand under the table and I knew we’d entered a new phase where she’s going to spend the rest of our marriage protecting me from my own mind

Global English Editing

New Zealand Air Introduces New Way to Fly

Steve Hall

RECENT ARTICLES

Lazy people who become highly disciplined often practice these 10 simple habits

People who light up every room they walk into usually display these 8 subtle behaviors

10 little things to start doing now to get ahead of everyone else in 5 years

People who are naturally quiet but highly observant usually display these 8 subtle behaviors

If a man feels proud to have you in his life, he’ll usually display these 9 behaviors

Dad Uses Hot Daughter to Sell Car on eBay

TRENDING AROUND THE WEB

Psychology says the reason some people become quieter as their relationship progresses isn’t maturity or comfort — it’s that they’ve run thousands of tiny experiments and learned which parts of themselves are allowed and which aren’t

Global English Editing

Psychology says over-70s who keep teaching themselves new things aren’t defying age — they’re expressing a specific trait that was either built in childhood or quietly lost there, and that almost no amount of motivation or intention can manufacture if it was the latter

Global English Editing

I’m 65 and I’ve run every single morning for four years since retiring — and the honest truth is I’m not running toward health or longevity, I’m running away from the terrifying silence of a house where nobody needs me anymore

Global English Editing

I used to think my boomer parents’ silence meant they didn’t understand me — at 38, I’m starting to think it meant they understood more than I gave them credit for

Global English Editing

The cruelest part of being a grandparent isn’t watching your grandchildren grow up — it’s the specific moment when you realize you’ve gone from being the person they run to when they arrive to being the person they’re told to go say hello to before they can leave

Global English Editing

Global English Editing