The thirty year old “I Love New York” campaign is about to get a makeover to the tune of $16 million. Speaking like he has a mouthful of marketing marbles affecting his speech, Empire State Development Corp. Co-Chairman Pat Foye said, “We want to maximize its value and get creative input from the leading advertising agencies around the state and the nation on how we can best be effective stewards of it.” Hopefully the agency that takes on this challenge won’t get caught spewing babble like this and puke out some piece of shit replacement for a campaign that’s done just fine over the years.
