New York Times Ad Revenues Up 5.5% in January

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Despite the economy and looming war, The New York Times Company is doing quite well.

The New York Times says its January 2003 advertising revenues increased 5.5%, compared to the previous year. National advertising led the way, with increases in technology products, entertainment (studio and live), telecommunications and financial services spending. The retail and classified employment ad sectors continued to slump. The Times says its Boston Globe posted 3.4% increases in ad revenues last month. It is the first time the Times numbers have included advertising for the International Herald Tribune, which the Times bough on January 1. Since it took over ad sales of IHT, advertising revenue for the international daily has increased 6.7%.

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Steve Hall

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