While not new, there seems to be a rash of high profile real estate agents who’ve left the impression of discretion behind and are now marketing themselves like celebrities. From the legendary Barbara Corcoran to The Apprentice contestant Jennifer Crisafulli, who was fired from her real job at Douglas Elliman for in show comments about “two old fat Jewish ladies,” The Observer’s Gabriel Sherman takes a deep look inside this expanding trend of personal branding.
